Modular by design
Activate only the apps that match your workflow. No forced bundles.
aubado Orchestra
Performance marketing software built for practitioners
Small, focused apps that solve real problems. Track budgets, monitor campaigns, organize tracking, and report results without the complexity of enterprise tools.
Built by a performance marketer who uses these tools daily on real client work.
No credit card required. Check once a day. Stay in control.
Performance marketing has an operations problem
Tools that exist are either too complex or too simple. Neither solves the real problem.
You became a performance marketer to run campaigns, test creative, and drive growth. Instead, you spend hours tracking budgets in spreadsheets, pulling reports manually, and checking if tracking is still working.
The tools that exist are either too complex (built for enterprises with dedicated ops teams) or too simple (dashboards that show data but don't help you act). Neither solves the real problem: the operational overhead that eats into your strategic work.
There is a better way.
Performance marketing tools that respect your time
aubado takes a different approach. Instead of one bloated platform, you get small, modular apps that each do one thing well. Budget tracking is its own app. Campaign monitoring is its own app. Reporting is its own app.
Use what you need. Ignore what you don't. Each app is designed for daily operational checks, not endless data exploration.
Built for daily use
Quick checks. Early signals. Clear actions. Not endless exploration.
Signal, not noise
Surfaces what matters. Alerts you early. Helps you act fast.
The Instruments
Performance marketing tracking software
Eleven apps available today. Each solves a specific operational problem that performance marketers face daily.
Budget Checker
Get a clear view of your ad spend across channels and stay on track with your monthly budget. Catch overspend before it happens.
Learn moreGoogle Ads Performance Manager
Monitor your Google Ads results and quickly see if you're on track to hit your goals. Campaign-level insights without the noise.
Learn moreMeta Ads Performance Manager
Understand how your Meta campaigns are performing across Facebook and Instagram. Spot trends and optimize accordingly.
Learn moreLinkedIn Ads Performance Manager
Track LinkedIn Ads performance for B2B campaigns. Monitor engagement, conversions, and cost efficiency.
Learn moreUTM Tag Organizer
Keep your UTM tags clean and consistent. Track all UTMs in use, spot duplicates or misspellings, and see which tags drive traffic.
Learn morePixel & Conversion Organizer
Ensure your tracking is set up correctly. Detect broken pixels, missing events, and data gaps across all your conversion points.
Learn moreGoogle Search Console Specialist
Monitor your SEO performance alongside paid campaigns. Spot optimization opportunities and track organic visibility.
Learn more Free with any planAlgorithm Monitor
Stay informed when ad and search platforms change their algorithms. Get timely alerts when updates could impact performance.
Learn moreAnalytics Reporter
Get clear, actionable reports with the insights that matter most. No more digging through dashboards for the numbers you need.
Learn moreCompetitor Changelog
Track changes on your competitors' websites automatically. Get notified when pages are added, updated, or removed.
Learn morePerformance Reporter
Create clear, consistent performance reports in minutes. Show stakeholders how campaigns drive growth without manual work.
Learn moreHow performance marketing software should work
1
Connect your platforms
Link Google Ads, Meta Ads, LinkedIn Ads, and your analytics tools in minutes.
2
Activate the apps you need
Start with Budget Checker or Performance Manager. Add more as your needs grow.
3
Check daily, act quickly
Get early warnings, clear signals, and insights you can act on immediately. Spend time on strategy, not spreadsheets.
Built by a practitioner
Performance marketing software from someone who does the work
aubado is built by Maxim Baeten, a performance marketer with over a decade of hands-on experience. He uses aubado daily on client work with active campaigns, real budgets, and clear targets.
This ongoing proximity to the work ensures product decisions come from real friction, not hypothetical use cases. Every feature solves a problem that surfaced during actual campaign management.
Why aubado for performance marketing
Not an enterprise platform
Enterprise tools are built for teams with dedicated ops roles. aubado is built for practitioners who manage campaigns themselves.
Not another dashboard
Dashboards show you data. aubado helps you act on it with early warnings, clear signals, and suggested next steps.
Opinionated by design
We have a clear point of view on how performance marketing work should be done. Built for daily checks, not endless exploration.
Fair, simple pricing
Pay per app, not for features you don't use. No complex tiers. No lock-in. Accessible for individuals and teams.
Connects with the tools you already use
aubado integrates with the ad platforms and analytics tools performance marketers rely on daily.
G
Google Ads
M
Meta Ads
in
LinkedIn Ads
GA
Google Analytics
SC
Search Console
Frequently asked questions
Ready to try performance marketing software that works?
Join the waitlist and be the first to know when aubado launches. Start with one app. See if it fits your workflow.
No spam. Launch updates and early access only.