A morning poem for performance marketers.
Some tools demand your attention. aubado gives it back.
Where the name comes from.
An aubade is a poem that greets the dawn. The word comes from the Old Occitan alba, meaning sunrise. Troubadours performed aubades in the courts of medieval Provence. Ravel composed one. Philip Larkin wrote one. Shakespeare wove them into Romeo and Juliet.
For centuries, the aubade has lived at the intersection of music, literature, and the quiet beauty of a new beginning.
aubado takes this tradition and makes it its own. It is not an aubade. It is something new. A word with French roots and Italian warmth. A name that carries centuries of meaning but belongs to no one else.
It means what it sounds like: the calm, luminous moment when night gives way to morning and the day ahead is full of possibility.
An aubade for aubado
The spreadsheets slept before I woke.
The budgets balanced in the dark,
while campaigns, tended by some quiet hand,
kept watch through every click and spark.
Now morning comes. The coffee steams.
The piano hums a phrase or two.
No fires. No alerts. No frantic Slack.
Just light across the desk, and time — brand new.
The admin died at dawn today.
It left no note. It made no sound.
Just rows and rows of tedious work
that somehow, overnight, were done and bound.
So here I sit, the day bestowed,
with seven hours and nothing owed.
No spreadsheet, dashboard, or report.
Just craft, and time — of the finest sort.
The 9 AM feeling.
Most performance marketers start their day behind. Budgets to reconcile. Reports to pull. Spreadsheets to update. By the time the admin is done, the morning is gone and the actual work hasn't started.
Now imagine the opposite. It's 9 AM and everything is already handled. Budgets are tracked. Campaigns are on pace. Reports are ready. The tedious stuff that eats your mornings? Done before you got there.
You have the full day ahead for the work that actually matters: finding the right angle, testing new creative, making the strategic calls that move the needle.
That 9 AM feeling is what aubado exists to create.
What we believe.
The best tools are the ones you barely notice.
They do their job quietly, reliably, and without drama. They do not demand your attention. They give it back.
Performance marketers are craftspeople.
Finding the right audience, crafting the right message, allocating budget with precision. That is skilled work. It deserves time and focus. Not the leftover scraps of a day consumed by admin.
Small, sharp tools beat bloated platforms.
Each app in aubado does one thing well. You start with what you need and add more as you grow. No feature overload. No complexity for its own sake.
Clarity over cleverness. Control over automation. Craft over volume.
What aubado does.
aubado is a modular platform that eliminates the administrative burden of performance marketing.
Budget management. Campaign tracking. SEO monitoring. Reporting. Each app handles the tedious work that used to take hours. Quietly and reliably. So you can redirect your time and attention to what you were hired to do.
This is not a dashboard. It is not another tool that demands your time. It is the opposite: a system designed to require as little of your attention as possible.
Check once a day. Stay in control. Reach your targets. Then close the tab and go do your real work.
Your morning, reclaimed.
Your campaigns, composed. Your craft, protected.
aubado. Built for marketers who'd rather create.