Launching March 2026

Track ad spend across all platforms

No more copy/pasting in spreadsheets. Monitor budgets for Google Ads, Meta, LinkedIn, TikTok, and Reddit in one view. Get daily pacing alerts and catch overspend before it becomes a problem.

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The hidden cost of manual ad spend tracking

Every day, performance marketers face the same challenge: keeping track of ad spend across multiple platforms

The result? You either spend hours each week updating spreadsheets, or you get surprised at week-end when a campaign has overspent by 40%. Neither option is good for your results or your sanity.

Platform-native budget tools don't solve this. They only show you one channel at a time. They don't account for your total marketing budget or how you like to group spend into categories.

One view of all your ad spend

Budget Checker gives you a single view of your ad spend across all platforms. Define your monthly budgets, connect your ad accounts, and get a clear picture of where you stand every day.

No more logging into five platforms to copy/paste together your spend. No more spreadsheet formulas that break when someone adds a new campaign or channel. Just open Budget Checker, glance at your pacing, and know exactly where you stand.

How the ad spend tracker works

Budget Checker is designed for daily operational checks, not endless data exploration.

Connect your ad platforms

Link your Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Reddit Ads accounts in minutes. Budget Checker pulls spend data automatically, so you always have the latest numbers.

Set your monthly budgets

Define your budget for each platform. Budget Checker calculates where you should be based on the day of the month and compares it to actual spend.

Check daily, act early

Open Budget Checker each morning for a quick budget check. Green means on track. Yellow means pacing high. Red means action needed. Simple.

Ad spend tracking features

Everything you need to track your marketing budget. Nothing you don't.

Multi-channel budget view

See spend across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Reddit Ads in one dashboard. No more switching between platforms to piece together your total spend.

Budget pacing alerts

Get early warnings when spend is pacing high or low. Catch potential overspend at day 10, not day 30 when it's too late to course correct.

Daily sync

Spend data syncs automatically each day. Start your morning with accurate, up-to-date numbers without manual exports or copy-pasting.

Simple status indicators

Green, yellow, red. At a glance, you know which budgets need attention. No complex dashboards or data exploration required.

Track budgets your way with Budget Groups

Not all campaigns are created equal. Budget Groups let you segment your budget tracking by campaign name filters so you can monitor what matters to your business.

Track brand vs performance spend separately
Group by client, product line, or custom rules
Use contains, equals, or regex matching for flexible filtering

Budget Groups

Track segmented budgets

Brand Campaigns On track

Contains: "brand"

$8,450 / $12,000

Performance Campaigns High pacing

Contains: "performance", "conversion"

$15,800 / $18,000

Client: Acme Corp On track

Contains: "acme"

$4,200 / $8,500

Budget Forecast

January 2026 • Meta Ads

MTD Spend

$3,890

Target Budget

$5,000

Projected End-of-Month

$6,420

Variance

+$1,420

+28% over budget

Budget exceeded in 8 days

At current pace, budget will be exhausted by Jan 23

Know where you'll end up, not just where you are

Budget Checker doesn't just show you current spend. It forecasts where you'll end up by month-end based on your daily spending patterns.

End-of-month spend projections based on daily patterns
Variance from target in both euros and percentage
Days until overspend countdown when pacing high

Catch spend anomalies before they become problems

Sometimes campaigns spike unexpectedly. Budget Checker monitors for unusual spend patterns and alerts you when something doesn't look right.

Detects unusual spend spikes vs 30-day average
Configurable alert thresholds to match your tolerance
Email notifications when action is needed

Spend Anomaly Detected

Sent to you@company.com

Google Ads spending 142% above average

Daily spend: $1,240 (30-day avg: $512)

Detected on Jan 15, 2026

Recommended action

Check for campaign budget changes, new ad launches, or bidding strategy adjustments. Verify spend is intentional.

Why not just use a spreadsheet?

Spreadsheets work. Millions of marketers track their ad budgets in Google Sheets or Excel. Even I did it for 12 years. But there's a cost to that approach that's easy to overlook.

Every week, you spend time logging into each platform, exporting data, and updating your spreadsheet. That's time you're not spending on strategy or optimization. And when you forget to update for a few days, you lose visibility exactly when you need it most.

Budget Checker automates the tedious part. It pulls spend data automatically, calculates pacing for you, and shows you exactly where you stand. You still make the decisions. You just make them with better information and less busywork.

Spreadsheet tracking

Manual data entry from each platform
Formulas break when campaigns change
No alerts when pacing goes wrong
Data is only as fresh as your last update
No forecasting or anomaly detection

Budget Checker

Automatic daily sync from ad platforms
Pacing calculated automatically
Visual alerts when action is needed
Always up-to-date, always accurate
End-of-month forecasting and anomaly detection

Who uses Budget Checker

Built for hands-on performance marketers who manage campaigns daily.

In-house marketers

Managing budgets for your company's ad accounts? Budget Checker helps you stay on top of spend without the weekly spreadsheet ritual.

Agency professionals

Tracking budgets for multiple clients? Budget Checker gives you visibility across accounts so you can catch issues before clients do.

Freelancers

Running campaigns for several clients? Budget Checker helps you manage budgets efficiently without building custom tracking for each client.

The founder is one of us

aubado is a modular platform designed to help performance marketers regain focus and restore control. Budget Checker is one of several specialized apps currently in development.

Built by Maxim Baeten, a performance marketer with over a decade of hands-on experience, aubado is developed and tested based on real client work with real campaigns, real budgets, and real targets to hit.

Launching March 2026. Each app can be purchased individually or as part of the full platform. More specialized apps are being added regularly, each solving a specific operational problem marketers face daily.

50% Off Forever

Simple pricing for budget tracking

One app. One price. All features included.

Everything included

All 5 ad platforms

Unlimited Budget Groups

Daily spend sync

End-of-month forecasting

Spend anomaly alerts

All future updates

14-day free trial

$11.99 $5.99 /mo

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