1
Connect your Google Ads account
Link your Google Ads account in minutes. Google Ads Performance Manager pulls campaign data, conversion tracking, and performance metrics automatically.
Launching March 2026
Know exactly what to do with each Google Ads campaign
Track CPA against targets, get 15+ optimizations per campaign, and receive expert-level recommendations. Your personal expert is just a click away.
Be the first to know when we launch. Try for free for 14 days, then get access to 50% off forever pricing.
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Google Ads optimization shouldn't require a PhD in Data Analytics
Whenever you make changes to your Google Ads account, how sure are you about the potential positive impact? What if you want to make multiple changes at once?
Google Ads gives you data. Google Ads Performance Manager gives you answers. Know exactly which campaigns are hitting CPA targets, which ad groups to scale, and which keywords to pause. No hours of manual data crunching required.
Expert-level diagnostics that tell you exactly what to do
Google Ads Performance Manager analyzes your account and surfaces the optimization opportunities that actually matter. Not generic recommendations. Specific campaign groupings that tell you exactly what to do in order to grow their performance.
Get recommendations on device, geography, and time-of-day performance in plain English. You decide what you implement at the end of the day.
How Google Ads Performance Manager works
We don't aim to replace the performance marketer. Our solution gives you 100% control of what you implement and what not.
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Set your CPA targets
Define acceptable cost-per-acquisition for each campaign. Google Ads Performance Manager compares actual CPA to your targets and alerts you when campaigns drift.
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Review diagnostics daily
Open Google Ads Performance Manager each morning. Check which campaigns need attention. Act on recommendations. Optimize in minutes, not hours.
Google Ads optimization features
Everything you need to optimize Google Ads performance. Nothing you don't.
CPA tracking and alerts
Set target CPA for each campaign. Get visual alerts when actual CPA exceeds your threshold. Know immediately which campaigns need budget adjustments.
15+ diagnostics
Scalable ad groups, expensive campaigns, low quality score keywords, high impression share opportunities, wasted spend on search terms. Every diagnosis is actionable.
Expert-level recommendations
Our platform suggests specific actions based on 12+ years of Google Ads experience: pause this keyword, increase this ad group budget, add these negative keywords. Skip hours of analysis. Get immediate answer.
Performance breakdowns
Device performance (mobile vs desktop vs tablet). Geographic performance by region. Day-of-week and hour-of-day patterns. We analyse it all and tell you exactly how to act upon it.
Track CPA against targets. Know when to act.
Set a target CPA for each campaign. Google Ads Performance Manager compares actual performance to your target and shows you exactly which campaigns are over, under, or on target.
- Visual CPA status for every campaign (green = on target, yellow = warning, red = action needed)
- Email alerts when campaigns exceed CPA threshold
- Historical CPA trends to spot performance changes early
Campaign CPA Overview
Last 30 days
Brand Campaign
On target
Target: $12.00
Actual: $10.50
Performance Max
Warning
Target: $25.00
Actual: $28.40
Generic Keywords
Over target
Target: $20.00
Actual: $34.20
Scalable Ad Groups
Low CPA, high conversion rate, room to grow
Brand Terms - Exact
Scale +50%
CPA
$8.20
Conv Rate
12.4%
Impr Share
42%
Competitor Terms
Scale +30%
CPA
$15.80
Conv Rate
8.2%
Impr Share
28%
15+ diagnostics. Every one actionable.
Google Ads Performance Manager analyzes your account and creates diagnostics showing exactly where to focus. Not generic insights. Specific recommendations with numbers.
- Scalable ad groups (low CPA, high conversion rate, low impression share)
- Expensive campaigns (high CPA, low conversion rate)
- Low quality score keywords (QS < 5, high cost-per-click)
- Wasted search terms (high spend, zero conversions)
- Device performance gaps (mobile vs desktop conversion rate)
- Geographic winners and losers (CPA by location)
Account health checks. Know what changed.
Google Ads Performance Manager monitors your account for configuration issues and tracks changes that impact performance. Conversion tracking broken? Budget changes? Bidding strategy updates? You'll know about it.
- Conversion tracking validation (missing tags, broken tracking)
- Change history tracking (who changed what, when)
- Budget pacing issues (campaigns hitting daily limits early)
Account Health Alert
Detected 2 hours ago
Conversion tracking issue detected
Purchase conversion tag stopped firing on Jan 15. Zero conversions recorded in last 48 hours.
Impact: High - Campaigns optimizing without conversion data
Recent changes (last 7 days)
- Brand Campaign budget increased $500 → $750
- Bidding strategy changed Manual → Target CPA
- 12 new keywords added Generic campaign
Why not just use the Google Ads interface?
The Google Ads interface shows you everything. Campaign tables, keyword reports, search term insights, performance charts. It's comprehensive. It's overwhelming. And it also takes a lot of time.
Google Ads Performance Manager does the analysis for you. It pulls data from Google Ads, runs diagnostics, and surfaces only the actions that will improve performance. You still make the decisions. You just make them faster and with more confidence.
Google Ads interface
- Data everywhere, insights nowhere
- Manual CPA calculations and comparisons
- No prioritization of what to fix first
- Hours spent hunting for optimization opportunities
- Generic recommendations that don't match your goals
Google Ads Performance Manager
- Actionable insights, zero noise
- Automatic CPA tracking against your targets
- Pre-sorted diagnostics (most impactful first)
- Daily check-ins in minutes, not hours
- Expert-level recommendations based on your account data
Who uses Google Ads Performance Manager
Built for performance marketers who manage Google Ads campaigns daily.
In-house PPC managers
Managing Google Ads for your company? Google Ads Performance Manager helps you optimize faster and demonstrate performance impact to leadership.
Agency account managers
Running Google Ads for multiple clients? Google Ads Performance Manager helps you spot optimization opportunities across accounts without manual analysis.
Performance marketing consultants
Advising clients on Google Ads strategy? Google Ads Performance Manager provides the diagnostic data you need to back recommendations with evidence.
The founder is one of us
aubado is a modular platform designed to help performance marketers regain focus and restore control. Google Ads Performance Manager is one of several specialized apps currently in development.
Built by Maxim Baeten, a performance marketer with over a decade of hands-on experience, aubado is developed and tested based on real client work with real campaigns, real budgets, and real targets to hit.
Launching March 2026. Each app can be purchased individually or as part of the full platform. More specialized apps are being added regularly, each solving a specific operational problem marketers face daily.
50% Off Forever
Simple pricing for Google Ads optimization
One app. One price. All features included.
Everything included
CPA tracking with target alerts
15+ diagnostics
Expert-level recommendations
Device, geo, and time analysis
Account health monitoring
All future updates
14-day free trial
$11.99
$5.99
/mo
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